Privacy Policy Last Updated: 30 October 2026 At Daly's Electrical , we are committed to protecting your privacy and ensuring that your personal information is handled securely, responsibly and transparently. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, shop online, purchase products in-store, contact us or use our services. We process personal information in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR), the Data Protection Act 2018 and other applicable Irish data protection legislation. 1. Who We Are Daly's Electrical is an electrical retailer based in Tuam, County Galway, Ireland, supplying home appliances, electrical goods and related products and services. Business Name: Daly's Electrical Legal Entity: Daly's Electrical Address: N17 Business Park, Galway Road, Tuam, Co. Galway, Ireland Telephone: 093 60518 Website: www.dalyselectrical.ie Privacy Enquiries:
[email protected] For the purposes of GDPR, the legal entity operating Daly's Electrical is the data controller responsible for the personal data described in this policy. 2. Information We Collect We may collect and process the following categories of personal information. Personal and Contact Information Full name Billing and delivery address Email address Telephone number Account registration details, where applicable Order and Transaction Information Products purchased Order numbers and purchase history Payment transaction details and payment status Delivery and installation information Refunds, returns and warranty enquiries Website and Technical Information IP address Browser type and operating system Device information Website usage and navigation data Cookie and analytics identifiers, and information about how you use our website, including session recordings of visits where a product is added to the basket or checkout is started Customer Communications Emails and messages sent to our team Customer service enquiries Complaints and feedback Correspondence relating to orders, repairs or warranties Marketing Preferences Newsletter subscriptions Promotional communication preferences Records of marketing consent or objections Marketing interaction information, where applicable We aim to collect only the information reasonably necessary for the relevant purpose. 3. How We Use Your Personal Information We use personal information for the following purposes: Processing Orders To process purchases, confirm transactions, arrange deliveries, handle payments and provide the products and services you request. Customer Service To respond to enquiries, assist with product information, handle complaints and provide support with orders, returns and refunds. Delivery and Installation To share the information necessary with delivery companies, installers or service providers involved in fulfilling your order. Warranties and Repairs To assist with warranty registrations, arrange repairs and communicate with manufacturers or authorised service agents where required. Business Administration To maintain accounting records, manage transactions, prevent fraud and comply with legal obligations. Website Performance To maintain website functionality, troubleshoot technical problems, protect our systems and, where permitted, understand how visitors use our website. Marketing and Promotions To send information about products, special offers, competitions and promotions where we have a lawful basis to do so. We do not use personal data for purposes incompatible with those for which it was collected. 4. Legal Basis for Processing Your Data Under GDPR, we must have a lawful basis for processing personal information. PurposeLegal Basis Processing orders and payments Performance of a contract Arranging delivery and installation Performance of a contract Handling customer support and warranty requests Contractual obligations, legal obligations or legitimate interests, as applicable Maintaining financial and tax records Legal obligation Preventing fraud and securing our website Legitimate interests or legal obligation, as applicable Sending promotional emails Consent or a permitted existing-customer marketing exception Website analytics, including analytics cookies, similar technologies and session recordings Legitimate interests Where we rely on legitimate interests, those interests include protecting our business and customers, preventing misuse of our services, maintaining operational security, managing customer relationships and understanding how visitors use our website so that we can improve it. We consider the impact on customers' privacy and their rights before relying on legitimate interests. Where we rely on consent, such as for promotional emails, you may withdraw that consent at any time. Where we rely on legitimate interests, including for website analytics, you have the right to object to that processing (see Section 10). 5. Online Payments and Security When you purchase products through our website, payments are processed by our third-party payment provider, Stripe. Payment providers process the necessary information to authorise transactions, prevent fraud and complete payments. Daly's Electrical receives information such as transaction confirmation, payment status and relevant transaction identifiers. Our access to payment card information depends on the payment system in use. Where card details are entered directly into a payment provider's secure system, they are handled in accordance with that provider's security and privacy practices. We use appropriate technical and organisational measures to protect personal information, including access controls and secure transmission technologies where applicable. No online transmission or storage system can be guaranteed to be completely secure. 6. Sharing Your Information We do not sell your personal information. We may share relevant personal data with trusted third parties where necessary to operate our business, fulfil orders or meet legal obligations. These may include: Payment providers: To securely process transactions and refunds. Delivery and courier companies: To deliver purchased goods. Installation and repair providers: To arrange installations, repairs or technical support. Manufacturers: To assist with warranties, product recalls or service requests. Website and IT providers: To host, maintain, secure and support our website and systems. Accounting and professional advisers: To manage financial records and regulatory obligations. Marketing and analytics providers: Where these services are used and the relevant processing is lawful. Public authorities: Where disclosure is required by law. We share only the personal information reasonably necessary for each purpose. Where third parties act as processors on our behalf, we require appropriate contractual and data protection safeguards. Other organisations may act as independent data controllers for some services and may have their own privacy notices. 7. Marketing Communications From time to time, Daly's Electrical may send customers information about new products, promotional offers, competitions or store announcements. We only send electronic direct marketing where permitted by applicable law. This may include circumstances where: You have expressly opted in to receive marketing communications. You are an existing customer and the conditions of the applicable legal exception for marketing similar products or services are satisfied. You can unsubscribe from marketing emails at any time by using the unsubscribe option in the message or contacting us directly. You also have the right to object to the processing of your personal data for direct marketing at any time. We will respect your marketing preferences and will not treat the purchase of a product as automatic consent to all marketing communications. 8. Cookies and Website Analytics Our website uses cookies and similar technologies, such as browser local storage, to support its operation and to understand how it is used. Cookies are small data files stored on your device when you visit a website. We do not display a cookie banner or provide cookie preference controls on our website. The categories of cookies and similar technologies we use are: Essential Cookies These are necessary for basic website functionality, such as shopping baskets, account sign-in, checkout processes and security features. Payments are processed by Stripe, which may set its own cookies on our checkout page to process payments securely and prevent fraud. Analytics Cookies These help us understand website traffic, visitor behaviour and website performance. We use the following analytics services: PostHog (product analytics): records the pages you view and how you interact with our website, such as searches and basket activity. If, during a visit, a product is added to the basket or checkout is started, PostHog may also record a replay of that session, including pages viewed, clicks and scrolling. Text typed into form fields, such as payment and password fields, is masked in these recordings. Google Analytics 4 (Google): measures website traffic and usage. Umami : provides aggregate website visit statistics. Functional Cookies These remember preferences or provide additional website features. Advertising and Marketing Cookies We do not currently use advertising or marketing cookies on our website. We use analytics cookies and similar technologies on the basis of our legitimate interests in understanding and improving how our website is used (see Section 4). You have the right to object to this processing (see Section 10). You can block or delete cookies at any time through your browser settings. Most browsers also let you block third-party cookies or clear cookies when you close the browser. If you block essential cookies, parts of the website, such as the basket and checkout, may not work. For further information about the cookies and providers we use, please contact us at
[email protected] . 9. How Long We Keep Your Information We retain personal data only for as long as necessary for the purposes for which it was collected, including compliance with legal, accounting and regulatory obligations. Retention periods may vary depending on the type of information. Order and Financial Records Retained for the periods required by applicable tax, accounting and other legal obligations. Customer Service and Warranty Records Retained as necessary to manage the enquiry, fulfil warranty obligations, resolve disputes or establish or defend legal claims. Customer Account Information Retained while the account remains active and for any further period reasonably necessary for legitimate business or legal purposes. Marketing Information Retained while we have a valid reason to use it for marketing, subject to your right to object or withdraw consent. Limited suppression records may be retained to ensure that marketing objections are respected. Website Analytics Information Retained in accordance with the data retention settings of the relevant analytics provider (PostHog, Google Analytics and Umami). Session recordings are kept for a limited period and are then deleted automatically. When personal information is no longer required, we will securely delete or anonymise it, unless retention is legally required. 10. Your Rights Under GDPR Under GDPR, you have several rights in relation to your personal information, subject to applicable legal conditions and exceptions. These include: Right of Access: Request a copy of the personal data we hold about you. Right to Rectification: Request corrections to inaccurate or incomplete personal information. Right to Erasure: Request deletion of your personal data in certain circumstances. Right to Restrict Processing: Request that we limit certain uses of your information. Right to Data Portability: Receive certain personal data in a structured, commonly used and machine-readable format. Right to Object: Object to certain processing activities, including direct marketing. Right to Withdraw Consent: Withdraw consent where consent is the legal basis for processing. To exercise any of these rights, please contact us using the details provided in this policy. We will respond to valid requests in accordance with GDPR, generally within one month of receiving the request. This period may be extended where legally permitted. We may request information necessary to verify your identity before disclosing personal information. 11. International Data Transfers Some of our service providers may process personal information outside the European Economic Area (EEA). Where personal information is transferred to a country outside the EEA, we will ensure that an appropriate legal transfer mechanism and any necessary safeguards are in place. These may include European Commission adequacy decisions or approved Standard Contractual Clauses, together with supplementary measures where required. Details of applicable safeguards can be requested using our privacy contact details. 12. Automated Decision-Making Our payment provider, Stripe, may use automated tools to screen transactions for fraud. Where applicable, we will provide the information required by GDPR about the decision-making process and the rights available to affected individuals. 13. Children's Privacy Our website and retail services are intended primarily for general consumers and are not specifically directed at children. We do not intentionally collect personal information from children for marketing purposes without an appropriate lawful basis. If you believe that a child has supplied personal information to us inappropriately, please contact us so that we can review the matter. 14. Third-Party Websites Our website may contain links to third-party websites, including manufacturers, payment services and social media platforms. These websites operate independently and may have their own privacy policies. We encourage customers to review the privacy notices of any third-party websites they visit. 15. Providing Personal Information Certain information, such as your name, delivery address and relevant payment details, is necessary to fulfil an online order. Without this information, we may be unable to process your purchase or provide the requested service. Information requested for optional activities, such as newsletter subscriptions, is not required to complete a purchase. We will indicate where information is mandatory when collecting it. 16. Complaints and the Data Protection Commission If you have concerns about how Daly's Electrical handles your personal information, please contact us first so that we can investigate. You also have the right to lodge a complaint with the Irish Data Protection Commission. Data Protection Commission 21 Fitzwilliam Square South Dublin 2, D02 RD28 Ireland Website: www.dataprotection.ie 17. Changes to This Privacy Policy We may update this Privacy Policy from time to time to reflect changes in our business operations, services, technology or legal obligations. Any revised version will be published on our website with an updated revision date. Where required by law, we will provide additional notice or obtain fresh consent before making material changes to the way we use personal information. 18. Contact Us If you have any questions about this Privacy Policy or how your personal information is handled, please contact: Daly's Electrical N17 Business Park Galway Road, Tuam Co. Galway, Ireland Telephone: 093 60518 Email:
[email protected] Website: www.dalyselectrical.ie We are committed to handling all privacy enquiries fairly, securely and in accordance with applicable Irish and EU data protection legislation.